The study aims to examine the relation between design idea and the impact on the structural unity organization of commercial advertising, displaying its vital role in conveying the meaning or message. The investigation covers the concept and ways to build a design idea, as well as its effect on the form of an advertisement and the relevant employment of the designer’s mental storage and activity. The meaning of thinking is also explained along with the philosophical conception of creative thinking which produces a design idea. In addition, the study explores how a design idea is chosen by the designer to be transformed to a design work of art according to the relevant. Furthermore, thinking and idea are addressed with regard to the design idea construction. Introducing a design idea is considered the basis of an act and product in itself, which is the effort exerted to generate solutions to problems before the attempts to begin achieving such solutions. There are also the mental activities of preparation, immunity, illumination, verification and confirmation. These result in two mental processes by means of divergent and convergent production and the part associated with the design idea and its product – the advertisement. Finally, the study discusses the concept and function of advertising, success factors and approaches of an advertised message, the methods to promote an advertisement and their success conditions.
Introduction\nThe Crimean Congo Hemorrhagic Fever (CCHF) is a fatal viral infectious disease. Clinical and laboratory findings of CCHF cases are highly variable and not disease-specific. For this reason, it is aimed to establish a diagnostic scoring system that can be used in the emergency room by evaluating risk factors, clinical and laboratory findings for CCHF diagnosis.\nMethods\nThe study includes all patients who admitted to emergency room of tertiary hospital and were hospitalized with the pre-diagnosis of CCHF between May 2013 and September 2016. Medical records of the patients were retrospectively reviewed. According to the results of RT-PCR and IgM serum samples, were divided CCHF group and not-CCHF (control) group. Clinically related variables were included in the model based on univariate analysis to determine the best logistic regression model. Beta coefficients were used for each included variable in scoring models. Statistical analyses were performed in SPSS for windows version 24.0 and MedCalc 15.8. A two sided P value <0.05 was defined as statistically significant. \nResults\nA total of 292 patients were included to the study. Presence of tick contact, WBC <4000 10/µL, aPTT > 30 seconds, CRP >5 mg/dL were defined as 2 points in proposed scoring system. Presence of fever (>38.3 Co), presence of nausea-vomiting, AST >34 IU/L were defined as 1 point. Best cut off value is found as total score >5 to diagnose CCHF. Sensitivity of the model for defined cut-off was 92.55 (95% CI: 87.3-96.1) and specificity was 73.28 (95% CI: 64.8-80.6).\n\n\nConclusion\nThe diagnostic model developed in our study recommends laboratory assessment for CCHF diagnosis in patients with the history of tick contact and 2 different non-specific symptoms. It is thought that all the parameters evaluated in the model can be assessed in emergency setting and majority of the patients can be identified effectively.
Statement of problem: Poly (methyl methacrylate) (PMMA) is widely used in prosthodontics as a denture base material. However, it has several disadvantages, including low impact strength (IS) and fracture toughness (KIC). \nPurpose\nThe purpose of this in vitro study was to evaluate effect of addition bioactive glass filler (BAG) with different concentration 1, 3 and 5 by weight percent on the mechanical properties of heat polymerized acrylic resin. \nMaterials and methods: A total of 80 specimens were fabricated and divided into two groups (40 specimens in each group). According to the test type, each group was subdivided into four subgroups (one control and three experimental), and each subgroup comprised 10 specimens. The experimental group included BAG with different concentrations (1, 3 and 5) by weight that were incorporated into incorporated into heat-cure acrylic resin (PMMA) and processed with optimal condition (2.5:1 Powder/monomer ratio, conventional packing method and water bath curing for 2 hours at 95˚C) to fabricate test specimens of PMMA. \nIS was measured using the Charpy impact testing machine, and KIC was measured by a universal testing machine. The recorded values of IS by (J) and (KIC) by (MPa.m1/2) were collected and statistically analyzed. One-way analysis of variance and Tukey’s test were used to analyze the significance between the means of the tested groups, which were considered statistically significant when the p-value was ≤0.05.\nResults: The IS and KIC values increased to 10.25 KJ/m2 and 2.58 MPa.m1/2 by filler compared to control group 5.27 KJ/m2 and 1.6 MPa.m1/2, respectively. Statistically, shows that the IS and KIC for PMMA reinforced by BAG filler is significantly improved (P < 0.05). Therefore, this reinforced PMMA denture base is suitable to be used as prosthodontics applications.\nConclusion: The polymer with bioactive glass filler (BAG) had enhanced mechanical properties compared to PMMA without addition. The best mechanical properties were achieved by adding 5 %wt BAG concentration.\nClinical Significance: The enhancement of the mechanical properties of PMMA denture base by adding bioactive glass filler serves in prosthodontic application.